New Soft Helmet Turns Hard in Crash: The RibCap

by Justin Thomas •

The Ribcap is a soft, flexible cap that hardens on impact to protect the head from damage. The secret lies in the use of an elastomeric compound called d3o. It was discovered by researchers at University of Hertfordshire. It’s a shear thickening material, which is flexible when moved slowly, but when it is compressed by an impact, its molecules lock …


Book Review: “Cradle to Cradle: Remaking the Way We Make Things”

by Justin Thomas •

The ideas in this book are refreshing and optimistic. The authors, William McDonough and Michael Braungart, propose that factories, homes and consumer products can be redesigned so that they are actually beneficial to the world. This is in contrast to the approach of attempting to regulate industries and minimize environmental damage. Instead of trying to cause "less harm" the authors …