Freshaire Choice: A Zero-VOC Paint To Be Sold At Home Depot

freshaire-low-zero-voc-paint.jpgWow, this is a truly non-toxic paint, and it’s going to be sold exclusively at Home Depot. It’s called Freshaire Choice, and it’s a zero VOC paint. According to the EPA, the air inside a home is, on average, two-to-five-times more polluted than the air outside. Paint is a large contributing factor to poor indoor air quality and can emit harmful chemicals, such as VOCs, for years after application.

Another innovative feature of this line of paint is that the tints are also zero VOC. It’s the first paint that can make this claim — on average, up to 150 grams of VOCs are added back into paint once the color is mixed. That means that even if you buy a boutique, all natural paint, as soon as you tint it to the color you desire, you just defeated all the work you put into locating and purchasing the paint (except for naturally pigmented paints, like clay paints).

The Freshaire tinting system uses pre-measured packets of dry tint that color the paint without adding any VOCs to the paint. This zero VOC system is an industry first. No other tint system for paint can make this claim. Another innovation is that the tint comes in a packet that dissolves into the paint completely. By using pre measured, standardized packets, Freshaire ensures consistent colors no matter when you buy more paint. The only drawback to the system is that you can only use the 65 colors that are currently available — so no custom matching.

Freshaire Choice has a GreenGuard certification (one of the most stringent independent test laboratories in the United States).

Freshaire uses 100% recycled materials for the can, the can is recyclable when you are done, 75% recycled fiber material is used for the can’s label, the label is printed with soy ink. Another innovation is that the paint chips are also completely recyclable as well being made from recycled materials. As far as I know, only Freshaire allows you to recycle actual sample paint chips.

The Freshaire Choice Paint will be exclusively available at The Home Depot nationwide beginning April 1, 2008. The one-gallon containers will be sold at a manufacturer’s suggested retail price of $35 – 38. The Freshaire Choice Paint product assortment consists of flat, eggshell and semi-gloss finishes, as well as drywall interior primer and ceiling paint. For more information or to request a free sample, visit www.thefreshairechoice.com or call 1-866-880-0304.

Comments 105

  1. We are the premier painting company in the Eden prairie house painters. We also proudly serve Edina, Bloomington, Hopkins, Minneapolis, Savage, Shakopee, Plymouth, Maple Grove, Richfield, and surrounding areas. Because we have been in service to this community for years, we treat all of our new clients like family. We work hard to make sure that your paint job is done as best as it can be.

  2. I bought Fresh Aire paint approximately 4 years ago and I simply love it!
    The color is Ginger Palm BOTANICAL and I want to buy more as I recently bought another home but the Home Depots of the world say they no longer carry it.
    Can you please provide another distributor I can buy it from?

    Your thought would be most welcoming!

    1. Did you ever find where to find Ginger Palm paint? I have been searching for it too!

      1. Way old thread, but wanted to add- we painted our bathroom 11 years ago(!!) with FreshAire Choice Heaven’s Wind Semi-Gloss…. not a single problem the whole 11 years. My only problem now is finding some it to touch up, where I removed some towel racks/fixtures. No smell, no peeling, no mold/mildew, no fading when cleaning for 11 years.

  3. I love this paint. have a nice color and not smelling at all but they did not sell at homedepot anymore, anybody know where can i order. thanks

  4. Wow, I am truly amazed by the amount of people here who really believe that paint will kill mold/mildew. There are additives in paint that prevent it from growing in the paint film, but if it is on the wall already and you did not clean it/kill it with a bleach mixture there isn’t a paint in the world that will work in that area. I have painted with zero VOC paints ever since they came out. Yes, they are not as robust as the higher priced premium paints, when you take out the ingredients that contribute to indoor air pollution you take away some of the guts that makes a really great paint. What you people are smelling is inside the drywall, not in the paint!!!! You cannot get any paint to work properly if you are not willing to do the prep work to ensure longevity!!!!!! Kill the odor (mold/mildew) and then prime first, paint 2 coats second!!!!

  5. Has anyone here with the bad smelling paint tried to seal it with Zinsser BIN? If so, did it work??? Thanks!

    1. We just bought a house and have had this same experience with Olympic zero VOC. We contacted the Company and the woman swore that NO ONE had ever complained about the paint smelling ” she never heard of this”. They tested our paint and said the paint was fine. So the refuse to help replace the drywall and our Homeowners insurance doesn’t cover this issue. I too researched and found that in the U.K it is called Ghost Odour and Crown paint had a huge issue with their paints and wall bacteria. We used BIN which seamed to work but a few days later after repainting with a different brand , the smell was back. Humidity (open window) only makes it stronger. We have been dealing with this for 2 months. 3 rooms effected!! If you have any more info on please contact me esperes@gmail.com.

  6. Tracey, I’m having the same smelly problem with Behr Premium Plus Ultra paint. What kind of primer did you use to seal it? We are considering using BIN or Kilz original (oil based primer). We’ve already tried Kilz Max (a new latex primer suggested and supplied by Behr) and it didn’t work. I’ve had a couple of contractors out here to provide estimates for new drywall but they all suggest trying Kilz original or Zinsser BIN before ripping out and replacing the drywall. They say it will be a huge mess to replace the drywall. I would love to hear your progress as any insight you could provide would be extremely helpful to me. My email address is karenski1@sbcglobal.net. I’m sorry your experiencing this awful smell!! Thanks for any info you may be able to provide!

  7. We’ve been having the smell problem with Olympic zero VOC paint. We are now hiring a contractor to rip out the drywall and start over in our nursery. What they have come up with is that low and no VOC paints do not have the chemicals in them that kill bacteria and mold/mildew. So if there is anything growing on the walls, in the paint, or in the tint, it will thrive on the walls. We’ve tried all the tricks to get rid of smell, and repainted with sealant primer and different paint. Nothing worked. I’m worried now because I can’t find much on this online, and we wonder if we need to worry about it getting into the carpet, ceiling, insulation, etc. The paint companies must know about this, because they are now releasing low VOC paints with microban, an organic bacteria and mold killer. Very frustrating!

  8. Love this paint! My husband and I painted our bedroom. Since I’m pregnant I wanted a total non VOC paint. There is no odor and the color is beautiful.
    We like the flat due to the light in our bedroom.
    I can’t wait to paint the rest of the house (minus the bathroom) with Fresh aire.

    Seriously, water based paint in a bathroom? who does that? Companies specially make paints for bathrooms due to the fact that they tend to become damp sometimes after use.

  9. Honestly I would never use this product again! I`ll never recommend it to anybody! I had to sand it all off and strip my bathroom walls down to totally remove this crap! It was nothing but a big pain in the butt! Don`t use this stuff in the Bathroom or any damp/steamy environment! I have totally preped the walls before application, sanding, spackling,ect. I am very experienced at painting and am very picky about doing a job right. This paint is water based and will not cure in a damp area like the bath! It ran off the wall!

  10. I just painted my bathroom using Freshaire paint. It didn’t smell and went on Ok. but the paint dried darker around the edges- where I used a paintbrush to cut in. Thought the second coat would look better, but still can see a dark outline around all of the edges. I will need to repaint the room.

    1. Sharon, Are you having any problems with your paint running of the walls after you take a shower? I just did my bathroom with this freshaire product. What a mistake! It is running if it geats wet. Rub your finger across it and you have paint on it! This has been over a week and a half now and it still runs and streaks! I wish I never used this product in the bath!

  11. My husband and I just used this paint throughout our entire house. There is really no smell and the colors that are available are beautiful. We decided to go with a non-voc paint because we have a 5 month old baby and didn’t want yucky outgassing. Yes, it did take 2 coats, and yes, it is a little more pricey, but, definitely well worth it if you ask me!!

  12. Freshaire has to be the least stinky paint I’ve ever used. I used the primer, which covered over deep red in one coat, and then painted two coats of a light color and it looks great and the room was inhabitable the next day. I left the windows opened all night and aired everything out. This product is not stinky! It’s awesome. I didn’t even get the usual headache and sore throat I normally get when I paint. And believe me—I can’t stand smelly stuff. I can smell cigarette smoke through a plate glass window! Way to go Freshaire!!!!

  13. My husband and I spent a ton to buy FreshAire Paint to repaint our entire home when we first moved in. He complained almost immediately that it began to peel off the walls easily. With just a scratch of a fingernail this paint begins to peel. If I try to wash a spot off the wall you can clearly see the paint coming off onto a paper towel and a faded spot left behind. Not only that but it takes many more coats. I bought a door already primed and it took 4 coats of white paint just to cover it well! I wish I had investigated further. We do not have the money to go out and buy more paint and now are stuck with an icky mess. I still have more to paint and feel as though we are “stuck” with it. I WOULD NOT RECOMMEND this paint to anyone!

  14. As the originator of the term Eco Paint, this is Great News! The painting industry getting better and better every year. JSYK, the acronym “Eco” back in 1993, when we originated the term Eco Paint, using this term in our corporate name not only meant Economical, but Environmental, as my wife was and still is an environmental geologist. One favorite TV show back then on Discovery, the Eco Challenge was aired every evening in our home, not to mention purchasing my first Eco Drive wrist watch.

  15. I was just surfing the web looking for a place to put some awesome feedback on the paint and I’m really suprised to see all of the issues!! My husband and I LOVE this paint!! I recomend it to everyone I know and will never-ever buy a different brand. In my experience, the paint covers in ONE coat and we’ve not had to worry about priming a wall first. We are re-doing an older house going room by room as we save up money. So far we’ve purchased 7 different colors from Freshaire and are planning on another 3 to complete the house. (We even used the paint on our kitchen cabinets!)

    I just painted our office this weekend and couldn’t be happier with the results! I hope that more will listen to my feedback and give the product a try. It really is a WONDERFUL product!

  16. Used this paint because my partner has birds – the room we had to paint was a 40′ x 15′. We chose two light colors and used a drywall primer first to make sure we wouldn’t have any issues with coverage. We did. This paint is a nightmare. While it has very little odor, it took 4 coats on the ceiling and the walls and this was AFTER they had been primed! Don’t try and wash anything off of it either, you will need to repaint. We have switched to the Harmony brand from Sherwin Williams and it has given us a much better coverage and durability.

  17. I bought this paint because of the color. WHAT A MISTAKE! First the girl who mixed the paint did not blow it dry to make sure it matched the paint chip. I should have asked because the paint on the wall did NOT match the paint chip when it finally dried. Also, everywhere I “cut in” with a brush is darker than the rest of the room. I have been painting for years and this is the worst paint every. And it does smell. I will never recommend it to anyone nor will I ever buy it again.

  18. This product is disappointing. Caution to all potential customers. We chose a shade of red that resulted in a shade of nasty flesh pink. While at the Home Depot, I did ask the clerk after she processed the color (using the -instant color pack for the paint-) if the odd shade of pink would darken when applied to our home’s walls. She assured me it would-i.e.-be Rhythm Red. My husband spent a day applying the paint to our walls. It was awful. The color did not darken. It is a retching shade of flesh pink now. Do not trust this product!

  19. We just painted our living room with this paint. We’ve always used Behr paint but couldn’t find the color we wanted. This brand had the BEST colors. However since it’s a new line, I was really worried about going to all the work of painting our house, vaulted ceilings and all with a new line. Also, I had no idea what “no VOC’s” meant or if it would have an ill effect on the paint and it’s performance. I kept going back to these colors and eventually decided to try it. We LOVED it. We always wash our walls first to make sure the paint gets a good bond. It went on perfectly and we were shocked to have no paint smell at all. It did take two coats, but we went from a light color to a dark color and have always had to do two and even more coats when that is the case. Our walls are making us happy now and I believe we’ve found our new favorite brand of paint!

  20. I’ve used Freshaire for newly applied trim and doors and found it to be quite acceptable. I found no trouble at all with odor, and I painted in the winter with the windows closed. I am not, however, overly sensitive to odors so use that as your guide. I have also used Mythic paint and I found it to be a bit more robust and less runny, but the coverage area was about equal. The Mythic was slightly more expensive, but I do like that you can match any color at all. However, if you are unsure at coordinating colors, the limited, grouped colors that FreshAire offers can help you put paints together that look nice in the same or adjoining rooms.

  21. I’ve painted my living room with Freshaire and when my daughter came to visit the same day she did not believe me that the room was painted only hours ago. The house did not smell and the paint covered perfectly. Matter of fact when my daughter moved into her new home, guess which paint she bought?

  22. I can’t sue for paint ..that I didn’t pay full price for..other than the pigment being added..it was a new can. I can understand the coverage issues another buyer experienced…I’ve had to go back several times ..and repaint where I thought I covered the 1st 2x. Oh well, I’m not sure I want to try with this company again..I don’t like painting multiple coats for a light to medium shade of color. I think buyers need to be aware and whatever the manufacturer says ..regarding warranty is such a pain in the arse. It’s not like the paint is widely used at home depot. I think I will try a more reputable brand..someone who has been around much longer and certainly can give more color options. I still love the color of the gray shade I chose. So far …no cracks or lifting…have to see how it holds up to the warmer months.

    1. Freshaire is manufactured by Akzo-Nobel Paints- hardly a non-reputable company (manufacturer of Glidden, Ralph Lauren, Devoe, Fuller-OBrien). The warranty is the same as the warranty other companies offer- refund or replacement of the product. The color selection may be expanded in the near future. The characteristic of this product, as it is with many low-VOC products, is that it sets up very fast (no solvents or glycols) to extend drying.

  23. Painted my daughters room a very pretty blue, never had any problems with odor or coverage, I will within the next week be more paint for my back room. Some of these claims made are pretty serious, don’t understand why ther aren’t lawsuits if these claims are true. Like I said never had a problem.

  24. I thought I would like the using this paint…and it has no odor issues whatsoever..so someone is just basically trying to steer customers to other vendors. My issue is I primed with a the no VOC primer and when it came to putting on the color…it was quick to get tacky..so for example: I’m rolling on color then I come up and roll next to i, now I do spread the paint out farther with each roll and at times going over the first roll. The paint was lifting OFF! I’ve never seen anything like it! In all my years of painting…I couldn’t get the color to stay on from the first roll. I’ve had 2 cans of this product and I’m thinking its a bad batch and something is missing? I did add just a 1/4 C. of water from the beginning and I found the paint better to spread but not in the drying process. So whatever is used to make it capable of doing another coat in 2-4 hrs..must have included more ingredient that it was suppose to. Needless to say, I made sure I used a lower nap on the semi smooth texture and just put it on in one direction…2-3 coats was required to get the expected result. Color is great ..and NO NO NO>..smell..I didn’t have to open a window but ..of course I did anyway. I would like to try the product again…but I’ll wait for the bad batch? to pass.

  25. I loved the soft, deep color tints of Fresh Aire paints and used a flat finish – what a mistake! The flooring guys put a lot of small marks on the wall and when I washed them off – there are obvious large areas on the wall where I used piain water! What a mistake – the flat paint is NOT washable at all, now I have to repaint everything and will use another brand.

    1. that’s true of EVERY flat paint! duh. flat paint looks good, but you cannot wash marks off it. i can’t stand comments like this. it’s not relative to the brand.

      1. Yes! Flat paint is ridiculous to clean. Even just water will most often take only the paint and leave whatever mark for me. We moved into a house with all rooms painted with flat paint! It also sucks in the first two coats of paint when we repaint with either satin or semi-gloss; used four coats on the living room alone. Still in the process of repainting, but having to use so many coats gets expensive. So do the research before you paint to figure out what is best for your home.

  26. I find this very strange that there are 52 comments on a paint product yet more popular topics arent getting near that kind of attention/comments. There are alot of brand names getting tossed around here and blatent company reps. For anyone reading this becareful, I smell something fishy and its not the paint. I have used FAC and it was fine for me, of course I am not a Mythic rep so maybe that makes using it worse lol

    1. i used natura paint & my family got very sick from it. we can’t sleep on entire 2nd floor that was painted. this is real people. benj moore gave no response at all after many attempts. i have to re sheetrock the whole thing. we got extreme headaches & nausous. 4 months later still there. don’t comment on something you haven’t experienced first hand.

      1. tc,
        Thank you for the support. I just heard from a couple in PA who have been living in a hotel room to escape the Natura paint the used in their home about over 3 months ago. At this point I would just like Benjamin Moore to come clean and tell us what we are dealing with. We have no idea how much of a health hazard this might be. Also, of course, they should stop selling it. It makes me sick to read about people who have just painted within the last few months having the same problem. I called and emailed with the problem a year ago, and many others have too.

        1. Same problem with Natura. Terrible smell almost 6 weeks after painting. The Natura paint I was using was recalled about 2 week after I painted and days after I complained. Very discouraging that these complaints have been ongoing for at least a year. Very irresponsible of company. We are attempting to primer and paint over our walls. Not sure yet if it will work.

          1. Same problem here with Natura paint, after 6 weeks. I am concerned about priming over the paint. Did it work? I have read elsewhere that the only solution is to tear out the drywall.

          2. I called the Consumer Product Safety Commission at
            800-638-CPSC to report the damage Benjamin Moore Natura paint has done to my house. Someone answered right away and took all the information. I asked if it would help if others called too, and he said yes. So why not give them a call? We need HELP.

  27. After researching to find the safest and healthiest paint, we painted our bedroom with Freshaire Choice Paint over TWO MONTHS AGO and it is still uninhabitable. The odor was/is so horrible and strong that we had to seal the room off. We received a bad batch of paint and no one with Glidden cares– not even people at the top. The rep said that he would test the paint that we returned, but he never picked it up and nearly a month later it was destroyed. The Home Depot has done everything in their power to help us. They offered us Kilz, oil-based primer and Behr, primer/paint to apply over the smelly Freshaire paint, at no charge. It didn’t help –nothing helps…the odor damage is permanent. Experts advise that the walls and ceiling will have to be removed and replaced! What a nightmare!!
    Would love to hear from anyone who also had a bad experience with Freshaire Choice Paint.

    1. I have had the same problem with using paint that was suppose to be for hospitals. You know..non toxic..It was a nightmare!

      TO READ MORE ABOUT THE NATURA PAINT, GO TO http://www.dld123.com/q&a/index.php?cid=13746

    3. i had same problem with natura from b moore, it didn’t dry right & smelled awful for months, made family very very sick. tried many things . you can not cover it, it will leach through. you must re-sheetrock everything & try repainting with mythic. no complaints that i can see.

    4. DO NOT USE BEHR. We had the exact same problem with Behr. We’ve been working over 18 months with Behr to resolve the problem. After two coats of primer over their “premium” paint and another paint over the top of those, we ended up having to rip out the drywall in our two bedroom home in our master bedroom. We lived in a tent in the backyard for a while. It was an awful mess. I highly recommend using Sherwin Williams Harmony. BUT… it sounds to me like you’re going to have to rip out your drywall. Trust me on this, don’t waste your time doing anything else, it just won’t work.

      Masco (Behr) is paying for their bad batch of paint and the damage it did to our home.

  28. I used freshair to paint my whole house using a total of 7 different colors and the primer and I love everyone. It’s been a years since completing and I couldn’t be happier. The paint has held up well and I have a dog and a two year old. Not sure why other had problems, I didn’t experience it. True you have to use two coats, but that has been my experience with many other brands I’ve used too. The two dark colors i used required 3 coats, but my aunt just painted her kitchen a dark color also with a different brand and it took her 5 coats to get good coverage and true color. The odor was minimal, but not completly absent. I will defently be using freshair for all my future indoor painting projects.

    1. We used freshaire and are mostly pleased. It does have a slight smell, which was too much for me while pregnant; I left the house while my husband painted. But after a couple days the smell was completely gone. Peeling: yes, some. But the health factors outweigh that issue for me; just sand and touch up.
      We’re going to try Mythic for the rest of the house because I’ve read that it performs better and we can get custom color matching. Plus I do suspect that there are still toxins in Freshaire because of the smell when it’s wet. Mythic claims to be zero-VOC as well as non-toxic but Freshaire only claims zero-VOC.

  29. Can I mask out VOCs on a recently painted wall, by painting over it with a non-VOC paint? Will the new coat shield against the VOCs ‘gassing’ through?
    Or do I need to strip the VOC paints before painting over?

  30. We painted just one hallway with white semi-gloss FreshAire from Home Depot a week ago and the horrible chemical smell has still not dissippated despite having all the windows open all the time. We have asthma and are as sick as dogs here. I wish there was an easy way to get it off the walls but it looks like we are going to have to live with it. I read the can warnings after we bought it and sure enough, it’s full of dire respiratory warnings. I filed a complaint with the Consumer Product Safety Commission. Must be the vinyl – should have read the ingredients before we bought it. So false adverstising. It really is worse than normal paint which stops smelling when it dries. This is dry and still smelling up a storm.

  31. Speaking of these low VOC paints and you “greenies” I wonder exactly how many more processes and how much more emissions it takes to make this stuff. Do we save your air and polute everybody elses in the process?

  32. I actually just used the BON-CC-41 when I was painting our new house. It worked great. It didn’t leave behind any odors! I did use latex paint. I had some of my friends over the next night and one of them mentioned that there was no odor! They were all surprised. I had another friend over that had painted their house a few weeks ago and they still had odor problems. I am very pleased with this product! I also made sure to leave the windows open while I was painting, I think that might have helped too!


  33. Seems like too many complaints about FreshAire to make it a reliable choice if a major concern is paint odor. I’m wondering if anyone is familiar with a product called BON-CC-41 made by BioWorld Products of Visalia, California? Their website says it is a “unique concentrated liquid formulation that eliminates offensive odors at the source.” They also say it works very well with latex paints but not as well with oil-based paints.

  34. Primer is required in order to be considered proper wall prep. Just so everyone knows. Freshaire is not the only paint that would peel without a primer.

  35. I just painted my sons room with FreshAire today. I used the Primer and Slender Reed color in the Semi-gloss finish. I love the color and it seemed to go on fine. It looks great. HOWEVER, I am VERY DISAPPOINTED with the “No odor from start to finish” CLAIM!
    IT SMELLS like every other paint I’ve used. Im reluctant to let him sleep in there until the smell dissipates. It is for this reason that I’m not sure i will be use this product again.

  36. We’d like to add our experience to the “peeling” tally. We’ve had the new paint up for a week in our bathroom, which is only lightly used, as there are only two of us, and the paint began peeling today when nicked accidentally by my husband’s fingernail. Just checking on things, he moved the shower curtain rod and created a bubble where one end of it met the wall. (We managed to deflate the bubble by pressing it back down, carefully, but this is obviously not supposed to happen.) My husband is now scraping the peeling wall and will repaint–perhaps with this Benjamin Moore everyone’s talking about!

  37. Wow, I firmly believe you all with problems had technicians that didn’t know how to mix paint!

    I am in love with FreshAire! It was by far the thickest paint I’ve ever used. We bought it so we could paint and not send our 3 year old to his grandparents all weekend. Our paint dried so fast my husband accused me of “rushing” the project! We were able to do two of the colors we used in one coat. The third color we used did need a second coat, but we were going from a baby blue to a deep deep red so I expected it needing a second coat. But it dried so fast – under an hour – that I was able to do both coats in an hour. I will definitely buy this paint again.

    I am sorry that the rest of you had issues – it’s a shame – when made properly, this paint is awesome. We were able to sleep in the room that very night!

  38. I was quite happy with the colors of Fresh Aire paint (I don’t care about the selection, because I liked what they had), and it seems to have little or no smell; but the coverage was terrible, really terrible. My paint guy had to do three to four coats. He had never used “green” paint and couldn’t understand it; neither could I until I did some Net searching. I now feel embarassed, in addition, because I thought my painter was slacking off and pressured him to speed up.

    The price of the paint was not very important to me at first. I have learned. The cost of the labor and the additional paint in the long run was huge. It cost me a fortune — easily another 500 dollars just for one unit in the triplex I own. In the end, it looked great, but I have two more units to go and do not have a thousand dollars to burn. I will not use this product again.

    I am going to try the Lowe’s brand.

  39. In Austin we have a local eco store that offers no-VOC paints with custom (no-VOC) tinting. They’ve matched colors for me before without hassle. Well, last month I stopped in to try Home Depot’s Fresh Aire, and the sales lady (a mature, articulate person — not a kid) was very horsey and elusive about helping me with color. First she told me that they could not offer custom color matching because they would have to use tints with VOC’s, and furthermore no company could do this for me. When I asked if she could blend her no-VOC colors to get close to my match, she stated, “I don’t know,” and nothing more while staring me silently in the face with a wry smile like a used car salesman. Obviously, she’d been getting customer flack about this in the past. I asked, “Would you be willing to find out?” She answered again, “I don’t know,” with no suggestions for finding a solution. Oh, brother, why bother with silly antics like this? I’m going locally-owned for my paints from now, on.

  40. I used the Fresh Aire in my basement to cover white on white…big mistake. I paid a painter high dollar to complete this job quickly as I had renters moving in with a baby, and it looked like my 3-year old completed the job. Runny, thin – took many touch-ups. Because I had a gallon of a blue (Freshaire) I attempted to use it last night in my bedroom…using a brush made it a much more successful mission. However, still disappointed in the paint overall…

  41. We used the Home Depot’s Fresh Aire product recently and were extremely disappointed with the coverage. We had to do at least two coats everywhere, so it took a long time. Also, the color comes in these little plastic bags that are supposed to dissolve, but they didn’t dissolve completely so we had specs in our paint. I’d recommend trying a different brand.

  42. Fresh aire choice is a disaster, tried returning it and they sent me home with more, Tried it again and still peeling and blotching. I think the colorant system they use has something to do with it as sometimes the powder doesnt disolve properly in the shaker. The stuff truly works like whitewash and has absolutely no quality.

  43. I work for a small business that sells sustainable interior building products–so I guess you could say we are a competitor of Home Depot, but I can’t ignore Home Depot trying to claim carrying the first product that has zero VOC paint tints. I couldn’t tell you who the first was, but Degussa tints have been used far longer than Home Depot’s Freshairre. And with Degussa, you have a full fan deck of colors to choose from, and the price is $35-38 a gallon (the same price as Freshairre). Be cautious to greenwashing, and even question your green product stores that may be out there to make money on the term ‘green’. I do the R&D for the products that are allowed in our store and believe me, it’s frustrating trying to find truly green products–there’s usually always something hidden from view (but that’s not to say don’t worry about it, a ‘light green’ product is better than nothing). Do your homework! Ask for MSD sheets that detail the hazardous ingredients and VOC content, ask about the binder used in products like countertops and flooring, ask where their products are made and their fair trade/labor practices…

    We as consumers need to start demanding more from these companies and the distributors/dealers that rep their products.

  44. I second the above opinion about Benjamin Moore’s Natura line. They can match any color, and it’s available in quarts so you don’t have to spend so much on smaller projects. It covers wells, looks awesome, and seems so far, to be durable. I used the semi-gloss and my only complaint was that my eyes burned a bit while using it, but given my awful experience with FreshAire (painfully runny, very poor coverage, and Home Depot won’t provide a refund or replacement- they refer you to the company) I would use the Natura line again in a heartbeat!

  45. Just wanted to add something about Benjamin Moore. Their latest Natura Paint is actually considered to be their greenest product with a highly refined resin and waterborne (zero VOC) colorants. I used it it and liked it better than their traditional Regal line. It has zero VOC after the color is added as well.

  46. In response to ChrisA from Arizona:

    There must’ve been something wrong with your paint, I just finished a room in our house with that exact same color, took less than 40 min to dry and wasn’t runny at all. One full gallon was more than enough coverage, and a single coat was plenty to cover up the stark white that was underneath. In fact, a second coat didn’t show any real difference in color tone, and it looks great, not runny at all.

  47. We recently painted most interior rooms in our house with Freshaire no VOC paint. We are so pleased with it. We chose it because it’s better in the long run, but the lack of fumes made the actual painting pleasant. At first glance I had thought the colors–on the samples–were a bit duller than the bold look I wanted, but the bolder colors were plenty bold for the spaces we painted. We highly recommend this paint.

  48. I used Freshaire paint- it is all pealing off. The company investigated and told me that there was insufficient prep or that some chemical we cleaned the surface with caused the pealing. I am completely unhappy with this expensive product.

  49. The claim of the only 0 VOC paint is false. Benjamin Moore & Co. is one of the oldest and one of the Greenest paint company. They are one of the only paint companies who have never to produce a lead or mercury based paint resin. They also were the first company to launch a low VOC paint called pristine in the 1990’s.

    Benjamin Moore has made a Green Promise. They have a full line low & No VOC interior & exterior paints available in any color and are Zero VOC in any color. These paints use a patented Zero VOC colorant system only available through Benjamin Moore & co. These products not only have no VOC’s they preform better than any paint produced on the market today. For the Best Paints For Your Enviroment & Home use Benjamin Moore.

    1. do you guys not know of pittsburg paints? Pure performance line 0 voc’s, first paint to get the green seal and was way before benjamin moore with the whole going green. great paint, you should def. try it

  50. Not a huge fan of Freshaire – I painted our study a few months ago with Freshaire. It took 1.25 gallons vs. the 1 it really should have taken. Our walls have the orange peel texture, so that could be part of the problem, but it took 3 coats to really cover, and to this day I’m still finding spots where it just didn’t cover well – this despite going over each wall by hand with a brush and scrutinizing it. A 2 day job took 5 days – plus it did have some odor – just as much in my opinion as “lower VOC” paint. A big disappointment.

  51. We painted a powder room with a flat Freshaire color and liked the results – for a week. After fully drying, small hairline cracks began to show up everywhere – it was shrinking. Even a second coat would get them. Not sure if gloss would have same effect but we’re now considering getting some good old fashioned latex and color matching it.

  52. I will post more detailed info later here and my site at trendydads (dot) com later but first wanted to inform you to STAY AS FAR AWAY FROM THIS product as possible!

    No, I don’t work for a paint company (self employed management consultant) nor do I own a paint store of any sorts.

    This product has made my family ill. Try an established brand with low VOC.

    Unproven product, unsubstantiated product claims. Do we really know what substitute chemical compound(s) are in here that makes it no VOC?

  53. Paint has peeled off bathroom windows in less than 2 months. The paint is also cracking off a half bathroom wall (no shower) as well as my daughter’s bedroom wall in less than 2 months. Used by our professional painter with 30 years experience. Any humidity in the air and objects stick to paint pulling off paint, primer and all. Waiting for area rep to visit my home. I would not recommend using especially if you are going to pay a painter. My husband is furious. I did use Sherwin Willimas lowodor point with so far great success.

  54. Very unhappy! I bought a gallon of this paint 4 days ago for my son’s room. The smell is horrible. It is definitely NOT no odor. The odor is actually worse than regular paint- and still is 4 days later! My son cant sleep or play in his room. I’m wondering if I am going to have to paint over with regular paint before he can spend any time in his room again. Definitely would never recommend this paint to anyone!!!

  55. There is a new low VOC paint by Dutch Boy called REFRESH. It is 0 until colorant is added, and still Greenguard certified. It is priced under $30 and is “Premium Paint” that is very durable. Tintable to most colors and “IT ABSORBS ODOR” Arm & Hammer and Dutch Boy teamed up. Available at Menards.

  56. Just finished the baby’s room with the Northern Pear Tree in eggshell. It took two coats to cover the flat, white paint in the room. I was hopeful that this would be a great paint since my wife is pregnant, and I don’t want the paint fumes in the house. At $36 a gallon (well, it’s less than a gallon actually if you look at it closely) I feel I overpaid. The color selection is actually quite impressive, but the coverage is very poor and it runs like water. I had to be so careful to catch all the “runs” and unfortunately, I still missed some. I live in Arizona with very little humidity, and it still took hours to dry. Everyone says that it dries blotchy, but my blotches did seem to go away in a day or two. I also agree that the smell isn’t that much better than regular paint. For the rest of the house, I’m just going to go with regular paint and send my wife and baby to the mall for the day. I’m not using it again.

  57. I received in the mail an invitation to try your paints. 3 free samples were offered by going to freshairechoicepaint.com. I have not been able to open that site nor will Googling bring it up. I would really like to take advantage of the free paint sample offer, as I have some painting to do in redecorating my home. How can I get this offer other than through that website?

  58. We are expecting our first baby and have textured walls in the baby’s room. We chose the Treasured Jade Eggshell to paint both the walls and ceiling. We have chocolate brown satin accents with offwhite shelves and cabinets. I have gotten more compliments on that room than any other room. Everyone loves the color and the feel of the paint and how easily things wipe up from it (fingerprints). Cleanup took less than 10 minutes to wash our containers and our hands. I loved it because I could share all aspects of preparing for the new arriving including the painting experience. I was very tickled to not smell anything. I was extremely tickled that it covered so well in one coat over knock-down walls. Honestly, I work for a competitor of Home Depot and as a rule do not shop there, but my annual purchase (being the paint..which we do not sell) was well worth the time and money.

  59. I painted one wall and a hallway with Freshaire paint and I am sorry I did. Six weeks later, there remains a lingering odor of vinyl acetate, the paint’s principle ingredient. I am still waiting to be able to sleep in the room odor free.

    If you are looking for a truly odor-free paint after a reasonable drying period, DO NOT use Freshaire. The paint was low odor at time of application, true, but I disagree with others who say that odor goes away. So far, it has not, and I live in a dry climate and have kept the windows open 24 hours a day through all of June and most of July. This subtle smell like that of a new shower curtain, zero VOC or not, defeats my whole purpose in buying the paint.

    I do agree with those who say the paint dries blotchy-looking. I am sorry I bought it.

    1. We’re having the same problem – after painting our bedroom 1 week later the smell is horrible. Any tips on making the vinyl smell go away?

    2. Glad I read your comment. I am having the same issue with the paint odor. I am not a paint expert but after reading the ingredients one might ask is this truly latex paint. Usually top of list is the bulk ingredient from my understanding. So then might this be considered vinyl paint?

  60. Seeing Home Depot sell a zero-VOC paint just indicates that green building is becoming more mainstream. That’s great. We’re all better off for it.

    If you really want to buy a good zero-VOC paint, there are a number of other better options – Columbia Purecoat and American Pride are two of them. They are in the low to mid $30 range and can be tinted to any color. They key is to find a place (preferrably a local, non big box store) that uses zero-VOC pigments. You’ll pay less than the alternatives and have all of the benefits of a premium zero-VOC paint.

  61. Hey everyone!

    I recently used Mythic Paint, and I’ve never been happier!! The performance is GREAT , it most certainly stands up to Ben Moore. The colors are endless, and I love the fact that they can match anyones colors. The painters liked how it went on the walls, and there was no smell at all. They’re coming up with more stores nationwide, so it’s easier to purchase. I truly recommend it, it pays off paying extra bucks. The flat finish is about $41.99, and the eggshell is $42.99, semi-gloss is $45.99, and if you ask your contractor might get a discount. For more info go to mythicpaint.com, or mythicstores.com

  62. I love this paint! Yes, two coats are necessary, but, we could sleep in the room when the painter finished!!

  63. Sorry – not good! I bought two gallons at home depot and it is like using old oil based paint. It is lousy at leveling, it doesn’t cover worth a darn and when you try to apply a decent coat it runs at the sign of cat. True, there is no discernable odor but it makes an experienced painter look like a beginner. My only hope is that the next brand will stick to it. The eggshell is very slick and that may be a problem. Consider this only if you absolutely must and be ready for a new pastime of fixing all the errors!

  64. Why does it have to be so difficult to decide on “the right paint”.
    I have a whole new old house to paint and have wasted more time trying to decide on the right paint for the job.
    At first I thought I would go with American Pride, but the only store that sells it near me is almost 4o miles away. Not very “green” to drive that far for the number of projects I have to take on. I just imagine being almost done, and oops out of paint.
    I could have it delivered. A gallon is 50 bucks. Which is more than reasonable, since Benjamin Moore is 60 a gallon and I have to go pick it up. But Benjamin Moore has a great reputation, not necessarily for the low no VOCs but the quality of their product. And since I plan to be here for awhile, I want to do quality.

    So on the more affordable front, I was considering Olympic Premium (from Lowes). It has received decent reviews. But then I read about the tints. So who know what the final toxin count would be in this product.


    It’s easy to say just go with Degussa, Mythic, Yolo, Livos or American Pride but when they aren’t easily or locally available it makes a huge project much more difficult.

    Picking the right color used to be the hardest part.

    I just don’t have many local options, funny since I live in an area about 45 miles north of DC that has a very strong organic farming community.

  65. We were very excited to find this product at Home Depot. We are doing our best to create a green home and have been working on that process for years. I have found the product to be terrible. After following ALL the directions and finishing the last coat. I went to remove the tape that was protecting the woodwork and the paint came up with it, right down to the drywall. After spending days prepping and following all the directions now I get to peel all this paint off the walls, fight home depot for a refund, and strat the process all over again with a new product. To make matters worse no one answers their phone at freshaire to help you with problems even though they state they answer phones from 8am to 9pm, its 11:30 and after five calls, no answer. In Hawaii we dont have many choices for natural home items. I really miss our natural home store in Seattle WA where I could have bought a quality product. Anyone that has the product, pick a spot and try to peal it up.

  66. FYI to everyone, this paint is hardly non toxic!! Read the caution labels on both the cans & the packs of colorant they add to it, there’s even a carcinogen warning! Don’t be fooled!! While it may be a good paint, it certainly not worth the mid $30 price, the binders used are the old vinyl acrylic, notthe most durable. Also the paint contains NO mildewcides or fungicides due to it upsetting the VOC levels. While this may not be an issue in some applications, i would never use this in a full bath, kitchen, basement or any other moisture prone area.
    If you truly care pay the extra loot for the more expensive Degussa or Mythic, Yolo, Livos or other “off” brands.

  67. BEST PAINT EVER – yes I am yelling but I bought it the week it cam out to paint my half bath. Only needed one coat and NO fumes.

  68. Just used Freshaire to paint my finished basement. I used to use Ralph Lauren, but never again. I love Freshaire paint! It goes on in one coat and very little odor, which goes away once it dries. Great solid color and nice coverage. I will now be using it to paint my bathroom and bedroom. We have asthma in our household and Freshaire paint hasn’t affected us at all. Love it! Freshaire.com offers 3 free 2oz. samples which also comes with a rebate coupon for $5 off each can up to 20 cans. Great Deal!

  69. I think the freshairechoice is an interesting idea, but limited to 65 colors, no thanks, I’ll never be happy for settling on a color. Besides HD is known for their quality issues with paint, they squeeze the manufacturers and products get the raw deal. ever buy a dewalt drill? at HD they are worthless, at the small hardware store they are great. Mythic sounds interesting, little pricey online, but we have a store here that sells it for alot less.

  70. I think I would rather pay $35 for FreshAire instead of $50 or $60 for Degussa or Mythic, even if it only has 65 colors, I can work with that, what do you think?

  71. In the interest of full dislclosure I do work for a business that competes with Home Depot. We are a small family owned and opreated hardware store that carries a line of Non-Toxic Zero VOC paint. Mythic. We also use the NO VOC colorants (tints). The wonderful thing is there are over 1200 Mythic colors available and color matching is available as well. Bring me the color name or number of another brand of paint and we can mix the color in Mythic Paint and it will still be No VOCs. Why limit yourself to 65 colors? Go to http://www.mythicpaint.com and see all the colors available. The best part is that it performs wonderfully. Goes on smoothly and covers magnificently.

  72. Erin must work for a competative company that sells paint. I would much rather go to one of Home Depots thousands of stores and get the zero VOC paint and zero VOC color I want at the same place than get the paint at one place and try and get the color I want at another. I have used this paint and love it I even baught some for my Kids to use in my Grandkid rooms. It even stops existing oders.

  73. their claims are false — other tint systems are zero VOC….for instance Degussa 802 tints are zero VOC. if you buy a zero VOC paint and have it tinted with 802, your product will still be zero VOC. be leery of products that make false claims! stick with green companies that only make green products, not companies that only have a few green options, like freshaire.

  74. I actually bought some of this stuff 2 weeks ago as it was brand new at the Home Depot near my house. The guy there said we were actually only the second person to buy it. But I used it to paint my bathroom at home. The paint covered great, has a very nice color and finish to it. It was about 10 bucks more than BEHR, but did not really have a problem spending that little extra bit.

  75. I was just at Home Depot looking for a low VOC paint. I guess I’ll hold out a little longer and get this stuff. I went to our local paint store first, but the salesman explained the whole thing about VOCs being added back to the paint during tinting. I’m sure I can find something passable out of 65 colors. I’d rather have the color be slightly off than add toxins to my house.

    I’m so glad you did this post!

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