What’s the perfect T-Shrit? Is it this one? Better Thinking, a product think-tank in the UK, has set a challenge to create a garment with world’s lowest eco-footprint, taking everything into consideration to create “‘The Perfect T-Shirt“. They’ve set up a forum to share ideas, knowledge and opinions. They also have a blog which tracks their progress.
Right now they are ruminating over which material would be the best for the shirt: organic cotton, hemp or linen. This kind of thing is right up our alley, we will be interested in seeing their results.