Optimal: Making Manufacturing Processes Transparent: Patagonia


Patagonia is really a leader in effective, green manufacturing. Now the company is making its manufacturing processes as transparent as possible. Patagonia has created a web site called the Footprint Chronicles, where you can track the eco “footprint” of several pieces of Patagonian clothing. Also listed in the amount of waste and CO2 generated as the garments are produced — quite elucidating.


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